Tuesday, November 24, 2020

Is blogging old hat?

Are blogs old hat?

With the emergence of social media's many platforms- Instagram, Facebook pages, Tik Tok, Twitter, Snapchat and more, it got me wondering if blogging is now old hat? 

Has this trend of writing for the masses (well those who might visit your blog) gone out of fashion?

With Snapchat now offering  a share of $1 million dollars a day to posters of videos that go viral, is it any wonder that we have to wonder if blogging still has the old appeal it once had?


My latest bit of research showed that even though these newer social media platforms are all the rage there is still an audience for blogging and yes people do still post on their blogs. In fact today there were 1,647,000 blog posts according to Internet Live Stats and it seems that 'users produce about 70 million new posts and 77 million new comments each month' on Wordpress blogs and it would seem that in October 2020 there were about 63 million visits to Blogger.com.

The average time readers spend on blogs, however, makes for interesting reading with statistics suggesting it is as low as 37 seconds, so although there are some stats to suggest blogging is still worth doing the increase in the use of visuals and video content on blogs suggests the way content has now to be produced reflects a change in audience habits.